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In collaboration with Lunette, a brand for menstrual cups, I designed a campaign "thisismyperiod" to fight the stigma of periods, as well as to provide clarification.
On May 1st I designed and produced together with my creative team created a public "vulva toilet" to catch the attention of passers-by and stimulate conversation. To the outside walls of the toilet gave people the opportunity to share their periodic stories. As soon as you entered the toilet through the vulva curtain, it was possible for viewers to find out about the menstrual cup and the period.
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