Ludwigs FYNF

A beer for everyone who wants to help shape a better and sustainable future and decide for themselves which project they would like to support for this goal. With every bottle of Ludwigs FŸNF, 10ct is donated to a charitable organization. Ludwigs FYNF is a young start-up. With the help of five different donated beers, they want to change the world - starting in the Berlin Spätis. Together with a design team I developed a branding/logo and illustration for the brand that looks modern but at the same time traditional. Through the story of five mythological beings the donation campaign is communicated to the consumer.